With good transactional emails you can increase your sales and customer fidelization, and you will reduce the cost of customer care. In this article we will show you how shipment confirmation email could be an unexplored way to resell to your customers.
What does transactional emails mean?
Transactional emails are mail communications with your customers, sent after a precise action made by your customer. These mails report the higher open rate, because they contain information that the customer considers important. The simplest example is the shipment confirmation email sent to the customer to confirm the order is being processed.
Transactional emails represent for the customer a very important way to keep track of their orders, receive information about the delivery and obtain similar offers from the seller.
How can shipment confirmation email help you in increasing your sales?
As we told before, transactional emails have the great advantage of reporting a high open rate: they’re usually read by the customer as they contain important information about the orders. So, what about using this message and the customer attention as a chance to send also additional information? Transactional emails are a great way to obtain upselling and cross selling. It is possible to include in your shipment confirmation emails an offer to gain a chance for resell. Here some examples:
- Related products
E.g. You bought a wonderful T-shirt! We suggest these shorts for a perfect outfit!
Your iPhone will soon be delivered. This cover is frequently bought together, take a look!
E.g. Thank you for buying from us. Want to buy something more before we ship your order? Here’s a coupon discount expiring today!
- Dedicated promotions
E.g. Your order has been delivered! Can we offer you free shipping for your next shopping on our site?
These are just some examples, the only limit is what you want to offer and your creativity!
Which are shipment confirmation email best practices?
This is the email the user receive as a purchase confirmation: it confirms that the order is being processed by the seller. This is an important message to reassure the customer that she completed the order successfully. If the customer doesn’t receive this message, she often writes to the seller in order to gain information about her order. All valuable information about the orders we provide to the customers, are perceived as a signal of trustworthiness, and moreover allow us to avoid receiving requests for information from worried customers.
You can take advantage of transactional emails for inviting your customers on your social network pages, for showing similar or related products she can find on your website, and more.
This notification is essential to inform your customer that the order has been shipped, so that he can be ready for receiving it. It is very important to include in this transactional email the tracking number for allowing the customer to monitor in real time the delivery process.
Moreover, during the moment of maximum desire – after a order is confirmed – the customer is more attracted from offers from us.
Bonus: Track&Trace emails – automated update on the delivery status
Better than simply providing the customer the tracking number, we can provide track & trace service, real time automated updates about the delivery status. Track & trace emails allows the customer to receive indications on which delivery phase his order is in and where it is, without looking for tracking information online. With transactional emails you can make your customers feel accompanied in every moment until he receives the order.
Are there some tools I can use to efficiently manage transactional emails?
It’s easy to notice that this discontinuous management of transactional emails, demanded to different tools and platforms, can cause an inefficient communication with the customer, providing confused and not customized informations, without the possibility to manage the timing of email sending, that we have seen to be fundamental. For example, no CRM offers by now track&trace transactional emails, or can sync actions performed by the courier with a specific transactional email.
There are some softwares which can allow to manage your transactional emails from A to Z, from an only dashboard.
With ShippyPro you can set automated transactional emails best practices, to boost your e-commerce at the top. As soon as the customer confirms the order, he automatically receives a first order confirmation email, followed by the shipment confirmation email, with which the tracking number is sent to the marketplace and to the customer, together with the vendor’s logo and with order details. Then, every time the delivery status is changed by the courier, a notification is sent to the customer, who is always updated on his order. When delivered, you can ask for a feedback, offer a discount coupon or free shipping on a second purchase.