We all want our businesses to flourish, but pouring money into marketing outlets can be stressful and risky. There’s always a bit of uncertainty as to whether or not all of your hard work and marketing efforts will be worth it. The good thing about e-commerce is that this kind of digital business allows you to collect data and better conduct your E-Commerce Marketing Strategies.
It is reported that U.S. e-commerce sales have grown by around 15% in each of the previous 3 years. In 2016, e-commerce generated approximately $400 billion in sales. So as a business owner, how do you get a bigger piece of the pie?
Lucky for you, I’ve put together a list of 5 e-commerce marketing strategies that are proven to help your business grow!
1) Search Engine Optimization
One of the most important methods of developing a successful e-commerce website is making sure it’s correctly optimized for search engines. With today’s Search Engine Optimization (SEO) standards, it’s now more important than ever to make sure your website is constantly updated with rich and relevant content, promotes a good user experience, and is optimized to be as error-free as possible.
The content within your website should be rich, reliable, and provide information to the public that is useful and relevant to what they’re looking for.
2) Email Marketing
One of the most effective forms of e-commerce marketing strategies for reaching out to your customer base is through email marketing. The reason email marketing has been around for so long is because it works.
In order to reach your audience most effectively, provide useful content within your emails. Make them as personal as you can, offer valuable promotions, and use it as an opportunity to socialize. Open up about what your business is doing, any events you are attending, new features or products, and be transparent about your company. You want to relate to your customers on a level that piques their interest and keeps them constantly engaging with your emails.
*Check out more info on writing great subject lines for email marketing here.
3) Optimize Marketing Efforts for Mobile Devices
It is absolutely crucial to make sure your website is responsive and to any and every user layout. Mobile users are starting to dominate the sea of internet use, and it’s important to accommodate their needs to provide a good user experience for everyone.
People who visit your website do not want to be redirected to an app or web version of your website. So, make sure you deliver what they are expecting and make the investment to enhance your website so that it’s fully responsive.
4) Social Media
Social media marketing is a very powerful tool that allows you to communicate with your industry, customers, and market in an extremely personal way. You can utilize social media to generate engagement and interaction, boost traffic to your website, and develop a larger base of customers. Maintaining a solid tone and personality of your company through social media is very important because consistency is what will create trust within your audience. Using different social media platforms for different purposes also creates a unique and strong presence for your company that diversifies your abilities, efforts, and will ultimately help you cater to your customers’ needs in a way that pushes your business to flourish over time.
5) Free Shipping
The most common reason visitors abandon a purchase is shipping cost. Your solution? Offer your customers free shipping, and make that offer clear on all platforms. In addition, studies show that 93% of online buyers would be encouraged to buy more products if free shipping were offered.
By offering free shipping, you can increase conversions as well as the size of your orders. Check out this blog post by ShippyPro for some great advice on how you can offer free shipping to your customers without losing money.
Staying up to date with the latest marketing trends and techniques is crucial for any successful e-commerce website. It’s important to deliver relevant, interesting and valuable content and products that truly suit the needs of your target market. With the right mix of e-commerce marketing strategies, you can improve your conversion rate and attract sustainable business that will continue growing over time.