Setting up an online business is not easy. After having selected the products that you are going to sell, chosen the carrier with which you are going to work and opened an Instagram account to publicize your product, you have to promote it. The easiest way to do it is through Instagram Ads for E-commerce.
Have you ever wondered how to make Instagram Ads and promote your brand? It is very simple! You just have to be clear about your target audience. Instagram advertising allows you to reach more people and helps you make your business known in a short time.
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What is Instagram Ads and how can it help you sell more?
Let’s go by steps. What is Instagram Ads? It is the easiest way to promote the product you are selling or the service you are offering. Instagram is an application that you can install on your mobile phone for free.
The cost of Instagram is zero. You do not have to pay anything to use the app. This makes it an excellent option for your online business.
In addition to uploading photos of your products or services, the application also allows you to buy ads. Which brings us to the next question, what are Instagram ads? In a few words, they are publications that will appear to your target audience when they enter the application.
How? When they’re browsing through your feed, they’ll see a post with a caption that tells them they’re viewing an ad. The option to buy ads on Instagram is used by many companies, from international brands to small businesses and professionals. Even influencers use them!
If you are wondering how to have Instagram Ads, you have to know that it is enough to have an Instagram account. Create a company profile and that’s it! It is much easier than it seems.
Once you have it, you can play with the app and discover endless options. For example, the option of carousel photos on Instagram allows you to upload several photos or videos in the same publication. This will help you save time.
Now all you have to do is discover one last thing. How to start promoting yourself on Instagram.
Everything you need to know about Instagram Ads for E-commerce
We have already covered how you can promote a business on Instagram through the advertising that you can buy. Or what is the same, of the ads that can help you improve your sales. But before to explain how to use Instagram Ads, you have to know what’s behind it. The mechanics that move the ads in the app.
How does Instagram Ads work? Before creating an ad, Instagram will ask you some questions. You will have to establish your target audience, the format of your ad and your budget. You can select the people you want to reach based on their interests, location, demographics, etc. After entering that data, Instagram will use an algorithm to promote your ad.
The price of advertising on Instagram will depend on how much you want to spend. The bigger your budget, the more people you will reach. Regardless the option you choose, the cost of Instagram Ads will depend on your budget. The minimum is € 5.
If you want to learn how to use Instagram Ads, you just have to experiment with the app. Follow the steps (they are very well indicated) and enjoy the experience. Once your ad has been approved, you can see the effect it has through the statistics provided by Instagram.
Tips for making ads on Instagram
The key to success is knowing how to advertise on Instagram Ads. You have to choose a striking photo and a text that captivates the reader. These tips for making ads on Instagram can help you. Take note:
- Choose high resolution photos. It is useless to upload an image of your product if the photo is blurred or pixelated. If the camera on your mobile phone is not very good, you can use a professional camera.
- Do not forget to consider lighting! Play with lights and shadows to highlight your product.
- Instagram business ads are more successful if they are uploaded as a video than as photos. You can create a GIF or a video of about 30 seconds in which you explain your products.
- Play with the different aplications offered by Instagram to make your ads more attractive.
- Define your target audience. Do not advertise accessories for dogs and cats to people who are not interested in animals or do not have pets. Study your audience, analyze their tastes and enter these data when you are creating your ad.
- Write a text that explains what you are selling in a pleasant and attractive way. Do not forget that the success of your campaign also depends on what you write.
How to advertise on Instagram Ads in three simple steps
Now that you know how to create Instagram Ads, you only have to start running ads. With these three steps, your publication will be ready to go where you want. Let’s see them:
1. Make sure you have a Facebook page to create an Instagram ad. Once you have it, you can configure your advertising. Define your target audience through the Ads Manager.
2. Set a budget for your campaign. The prices of the ads on Instagram will depend on what you want to spend on promoting your ad. This option of the app is a great help especially for new companies and small online stores. You can always play with the budget and see the effect it has.
3. Publish your ad and see how it reaches more people. Instagram will offer you statistics of your ad to analyze its impact. You can see how many people have interacted with the publication, their age, location and a many other things.
Keep these recommendations handy the next time you’re creating an Instagram ad. They will facilitate the process and help you save a lot of time. In the end, is not that what we all look for? More free time to dedicate to the things we like.