Any business that is not tapping into the revenue that is generated from online purchases is missing out. App builders can assist their clients in this regard but what happens when a company is looking to construct their eCommerce site on WordPress. Many of the principles that are applied by app builders are still going to be important in these instances.
However, there are specific practices that need to be addressed. This is how forward-thinking businesses are able to position themselves in the years to come. While the assistance of app builders is crucial, what happens when the business does not follow the correct protocol? WordPress is a platform that is only continuing to grow in popularity.
Knowing how to get the most from platforms of this nature is pivotal. Let’s take a closer look at the best practices.
1. Don’t Neglect Aesthetics
In the other words, a WordPress site that is designed to appeal to eCommerce consumers will need to be traditionally beautiful. This may not seem fair to some but today’s consumer is definitely going to judge a book by its cover. Businesses that are looking to make a name for themselves in the world of eCommerce must remain cognizant of this fact if they are going to survive over the long haul.
A functional website is only half of the battle when it comes to eCommerce. Customers are not going to place their trust in a brand that did not put in the time and effort to create an aesthetically pleasing site. App builders can also attest to this when they meet with clients that are in the midst of the creative process. The top sites and apps in this niche are typically eye-catching.
2. Intuitive Navigation
Let’s say that the browser is unable to browse the eCommerce store in a manner that is truly intuitive. Not only will they leave the WordPress site without making any purchases but they are also unlikely to return. The chances of the browser offering a positive recommendation to their friends or loved ones is also rather low. That’s why testing is such a key aspect of WordPress web development.
That is what keeps sites from being released to the general public when they are still lacking basic functionality. Can the consumer find the products that they need in a timely manner? The more intuitive the site or app is, the more likely the consumer is to make a purchase. This is how long term relationships are established between the customer and the site in question.
3. User Friendliness
The user experience is one of the most important aspects of any site or app. Whether the client is meeting with app builders or WordPress web developers, they need to make sure that user-friendliness is being prioritized. If the visitor is not enjoying themselves, what is their motivation to make purchases or become a repeat customer? The answer to this question should be a rather simple one.
Don’t make the mistake of designing an eCommerce WordPress site that is overly focused on aesthetic appeal at the expense of letting the world know about the goods and services being provided. The interface should be free of clutter and a clear call to action will have to be provided. Is there a clear visual hierarchy? This is one of the most crucial questions that will have to be answered.
4. Mobile Device Optimization
App builders can often provide helpful advice prior to meeting with a WordPress web developer. Now that the average eCommerce purchase is being made from a mobile device, a WordPress eCommerce site must be designed with this fact in mind. If the online shopping site does not function properly across any and all devices, this is a sure sign that the company needs to go back to the drawing board.
A business that is not taking every step possible to ensure a cohesive identity will cause unnecessary confusion. The strongest conversion rates are only available to the businesses that consider the needs of their entire target audience. Be sure to examine the ins and outs of each platform as well. Android and iOS each come with their own advantages and disadvantages.
5. Search Engine Optimization
After all, how successful is an eCommerce site going to be if it cannot be found by the target audience? This is the easiest way for the target audience to find the site in an organic manner. If a company does not keep search engine optimization in mind from the early going, they are missing out on all of the benefits that SEO has to offer. It is one of the most inexpensive forms of promotion in existence.
Site speed and fast page loading times have been known to increase search engine optimization. A slow site that does not include any helpful information is going to be flagged by Google. Once a site starts to slide down the rankings, it is difficult to stem the tide. Keywords and image files must also be assessed before the site goes live. Take a closer look at every aspect of the page and consider SEO before pulling the trigger.
These are the best practices for those who are looking to position their WordPress eCommerce site for current and future success. By adhering to them, a company ensures its ability to remain at the cutting edge. Those who do not take the time to consider them will be considering obsolete during the years to come.