How to sell on Fnac Darty Marketplace [Starter Guide]

What is Fnac Darty? Why you should join Fnac Darty Marketplace?

With over 20 million unique visitors a month on both commercial websites, Fnac Darty Group brings two powerful eCommerce destinations together. Today it is the largest bookstore, music and ticketing retailer in France.

With a dedicated team at your service, joining Fnac Darty Marketplace could be the key to your international eCommerce success!

What this article is about

Fnac Darty Group’s Key Features

Fnac Darty is continuing to expand its network of stores by opening franchise stores worldwide. Here the Group’s key figures:

• 550 stores only in France,
• 218 stores around the world,
• More than 7 million members in the world,
• 26,000 employees throughout the world.

Fnac and Darty are two exceptional retailers with strong complementarities in terms of commercial offers, geographic coverage, expertise and know-how. 

The merger between Fnac and Darty has given rise to a new leader in retailing. This move offers fresh prospects for employees and provides customers with an enhanced range of products and services.

Enrique Martinez, CEO of Fnac Darty

This is how Enrique Martinez, Chief Executive Officer of Fnac Darty, explains the main aim of the Group:

Fnac Darty is a group with global influence, for two banners which maintain their own identities. In response to the changing retail environment in the digital era, Fnac Darty intends to offer its customers the best omnichannel experience in Europe.

Enrique Martinez, CEO of Fnac Darty

Fnac Darty Group’s Strategies

Over the past two years, Fnac Darty has enriched their Marketplaces with a wide range of products and services to develop a real differentiating asset.

The categories available for sellers are different. While Fnac focusses on editorial and electronics, Darty offers small kitchen and home appliances as well as electronics.

The key to success of this Group is the will to maintain two different Marketplaces, two different identities with one dedicated team. The customer is at the centre of attention with the technical support that Fnac Darty offers.

In the future, the Group intends to continue expanding its service in order to offer new market opportunities to customer as well to new sellers.

Why joining Fnac Darty Marketplace

Entering Fnac Darty Marketplace means increasing sales channels abroad and have a main role in the French eCommerce business: the sixth biggest eCommerce market worldwide.

Besides, Fnac Darty is the third most visited eCommerce site in France only after Amazon and Cdiscount. It’s also one of the fastest growing Marketplaces in Europe.

One more good reason to start selling on Fnac Darty Marketplace is a dedicated team at your disposal that will answer your questions and support you. A team of experts will help you to identify your growth drivers on Fnac Darty and maximize your sales potential.

How to start selling on Fnac Darty Marketplace

Start selling on Fnac Darty Marketplace is a smart move that will increase and expand your eCommerce business abroad. You will gain access to millions of potential customers that are already confident with both Fnac and Darty Marketplace.

But how to start selling on Fnac Darty Marketplace? Well, good news! Selling your products on Fnac.com and Darty.com is easy, intuitive and secure.

Here are the key points we’re going to look at in the following paragraphs:

• How to join Fnac Darty Marketplace
• How much it costs
• How to upload your product catalogue
• How to manage orders
• How sellers get paid on Fnac Darty Marketplace
• How to manage your shipments.

How to join Fnac Darty Marketplace

The first thing you need to do is to register and create a professional seller account. This is totally free. However, in order to join the Marketplace, you need to:

1. Have a ‘professional status’, ie your company must be registered (K-bis) or you have the status of a sole trader.

2. Have the capacity to ship your products to the end customer yourself. Discover how to make shipping easier with Shippy P ro .

3. Be able to issue an invoice to the end customer.

How much it costs

As every Marketplace, Fnac Darty applies commissions that vary depending on the product category (from 6% to 16%).

However, marketing tools (Newsletter, Banners) and sales promotions are included in commissions. The monthly subscription is 39,99€ before tax.

How to upload your product catalogue

Uploading your product catalogue on Fnac. com or Darty.com is easy. Fnac Darty is integrated with a variety of multichannel marketplace management software companies that will automatically integrate your existing inventory with the marketplace.

Fnac Darty offers its sellers support to upload promotions that can be added manually or automatically with API, saving time.

How to manage orders

Here is how you can manage orders on Fnac Darty. After the upload of your offers, the client is allowed to buy your products. Fnac Darty receives the payment and confirms the order to the client. Then, you have to ship the items. As soon as the customer receives the order, you receive your payment.

How sellers get paid on Fnac Darty Marketplace

Sellers get paid after the acknowledgement of receipt by the client. However, billing for orders received is carried out every five days. Following this billing, a bank transfer is made in accordance with Fnac and Darty’s twice-weekly accounting cycles.

How to manage your shipments

As you know, starting selling on Fnac Darty Marketplace means being able to manage shipments alone.

If you’re wondering how to simplify and optimize your order management, find out how to connect directly your shipment methods with Fnac Darty Marketplace.

If you haven’t already signed a contract with couriers or you’re simply wondering which one to choose in order to ship your products to clients, take a look at our latest articles in which we compare the best couriers’ services.

Otherwise, if you already have a courier service, you are looking for an easy way to connect all your marketplaces and couriers in few steps, without having to hire a software house to do the integration.

What you need is a shipping platform that allows you in a few steps to :

1. Import your orders, synchronizing your online store and your website to automatically receive the unshipped orders.

2. Add your courier’s account, simply using your existing couriers’ login credentials.

3. Print your labels, selecting the unshipped orders in one click (even selecting multiple orders).

4. Update your marketplaces and send transactional branded emails.

5. Keep your Stock up to date focusing on your top sales items.

In other words, you are looking for a solution that allows you to ship high volumes smarter!

Click Here to find how to help your business grow!

Trying to sum up

France is an unmissable eCommerce opportunity: Fnac Marketplace together with Darty is a key player. If you are trying to grow your eCommerce business, don’t miss the opportunity to reach more than 20 million unique visitors!