Founded in Venice in 1930 by Giulio Morellato, the Morellato Group has grown to become a global powerhouse in the jewelry and watch industry, renowned for its iconic brands such as Sector No Limits, Philip Watch, Maserati, and Chiara Ferragni. With a vast network of 600 retail stores across Italy, France, and Germany, the Group generates annual revenues of over €400 million in Italy alone. Such extensive operations require impeccable logistics management to maintain their leadership position.
Before partnering with ShippyPro, Morellato grappled with significant logistical hurdles that impacted the efficiency of their entire operations. The company faced notably high labeling fees imposed by carriers, which substantially increased their overall shipping costs and reduced profitability. Additionally, issues with parcels frequently being lost or misplaced were common, causing disruptions in their supply chain and negatively affecting customer trust and satisfaction.
To compound these problems, their existing tracking systems were inefficient and labor-intensive, requiring significant manual effort to monitor shipments. These logistical inefficiencies not only inflated operational costs but also led to frequent delays, risking potential dissatisfaction among customers and damaging the brand's reputation for reliability and prompt service..
Morellato’s adoption of ShippyPro’s advanced logistics solutions directly targeted these key challenges:
One of the first and most impactful changes was bringing labeling in-house. ShippyPro enabled Morellato to create all necessary shipping labels, including marketplace-specific labels for platforms like Amazon and Zalando. This shift immediately eliminated labeling fees from carriers, resulting in substantial cost reductions.
ShippyPro provided a comprehensive tracking system that gave real-time visibility of shipments the moment they left the warehouse. This dramatically reduced discrepancies between registered goods and actual shipments collected, virtually eliminating parcel loss issues and greatly improving reliability.
These improvements translated into significant financial benefits:
Annually managing around 600,000 shipments, Morellato now handles two-thirds through ShippyPro’s streamlined platform, optimizing both domestic and international operations. The outcomes were clear and measurable:
With ShippyPro, we automated and optimized our logistics processes effectively. Pre-labeled packages are now shipped directly from our warehouse, significantly enhancing traceability, eliminating lost parcels, and notably reducing overall costs."
Massimiliano Costantini, Logistics Manager at Morellato Group
Morellato’s experience with ShippyPro vividly demonstrates how logistics automation can significantly improve operational efficiency, reduce costs, and elevate customer satisfaction. If you're looking to optimize your logistics processes and replicate Morellato’s success,