The Top 10 Marketplaces to sell in France

Expanding your e-commerce by selling your products in another country is an excellent idea and for this reason selling in marketplaces in France can help you. Here we explain why you have to choose a marketplace in France and which ones are the best.

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Why do you have to sell in France?

Selling in marketplaces in France has its advantages. Like other countries, France is experiencing a boom in the e-commerce. According to the French Federation of E-commerce and Distance Selling (FEVAD in French), the French spent around 80 billion euros in 2017 on online purchases.

FEVAD also expects this figure to reach 100 billion euros by the end of 2019, positioning the country as an ideal place for those who want to expand their business.

However, it is important to choose the right method to reach the French public. The easiest and least risky way is selling your products through a marketplace in France.

If you do a quick research, you will see that there are many options. So you have to be very careful in selecting the marketplace that suits you best. For example, Ebay is one of these marketplaces where you can sell your products. To learn how to sell on Ebay visit our guide.

But there are many more options that you can explore. Not all marketplaces offer the same or have the same visits. The public of each platform is also different. So, before you start selling in France you need to choose the marketplace that suits your needs best.

Here are the statistics of the marketplaces in France with the percentage of visits:

In order to help you with the choice, we made a list with the top marketplaces to sell in France. Explore each of them and choose the one you like the most.  

How to sell on Amazon

Who does not know Amazon? It is likely that selling on Amazon was your first idea. And with reason: in addition of being a giant of e-commerce, Amazon gives you the possibility to offer a customer service in French. You only have to select the Fulfillment by Amazon (FBA) option.

This allows you to enter all the European marketplaces and you will also have access to the Amazon Buy Box. 

This makes all the difference. With the Buy Box customers can buy your products with a single click, accelerating the process and eliminating the competition.

Using the Amazon Repricer is another way to make your products more attractive. How? The software automatically analyzes the changes in the prices of your competition. When someone changes a price, the tool will adjust yours following the criteria that you have established.  

How to sell on Cdiscount

This marketplace, based in France, was founded in 1998. It is one of the most important marketplaces in France. According to data published on its page, it receives 20 millones de visitas mensuales.

By selling on Cdiscount, your products will be exposed to a wider audience. Before uploading your products to the platform, you will be asked for some documents including those related to the registration of the company with the local authorities. 

Once all the documents are ready, you can create your account and start selling in France. If you want your products to reach more people, you can use Cdiscount Ads to promote them.

Cdiscount also offers you the possibility of using its warehouses. From here, the company will manage and send your products to buyers. In addition, this marketplace offers a customer service in French to solve the doubts of your potential customers.

How to sell on FNAC

Before you start selling on FNAC, you must make sure you meet a series of requirements. In addition to being registered as a sole trader or as a company, you will have to offer an after-sales service in French.

Unlike other marketplaces, if you opt for FNAC you must be able to manage the shipment. In other words, you will need to make sure that the product reaches the customer in France.  

Moreover, you must attach an invoice for the customer with your order. This does not have to be complicated if you are registered as sole trader or you sell through an e-commerce.

Another aspect to take into account are the benefits provided by FNAC. A team member will guide you step by step until you post your products on their platform. They will also help you boost your sales and you can request technical support if you need it.

How to sell on Darty

Selling on Darty is full of advantages, but first you must subscribe to enjoy the benefits offered by this platform. Start by filling in the information requested in the registration form. You can find it at this link.

You need to select the carrier you will use to send the orders and the average delivery time. If you have never sent your products to France, you can contact a courier company and ask them how long it takes to deliver a product.

It is also important to follow the guidelines to ensure that your sales meet the quality requirement of Darty (in this PDF you can read the criteria they use).

Finally, the monthly fee to sell on this marketplace is € 39.99 plus VAT. At this price will be added the commission that will be applied to your products, depending on their category, once they have been sold.

How to sell on Rakuten

Selling in marketplaces in France is very easy if you choose an option that allows you to reach a wider audience. Rakuten may be the solution.

If you decide to sell on Rakuten you should know that you can offer a more personalized experience to the customer. Unlike the other marketplaces, on Rakuten you will be responsible for speaking directly with the customer.

In other words, you will manage everything:  shipments, returns, but also complaints and comments. However, Rakuten has a customer service available in case you need help managing a return or a complaint.

This marketplace also has the option of creating an account as a professional seller. With this account you have access to different tools to manage your store, your financial reports and you can talk to a sales consultant.

The fees to open an account as a professional seller range from € 39 to € 499 per month.

How to sell on Pixmania

If you want to start selling on Pixmania you will have to upload your products to PixPlace to publish them on the marketplace. Once published, your catalog will be available in 14 European countries, including France.

You can also use the advertising to promote your products and other marketing tools that you will find available on PixPlace. Try to make use of advertising campaigns so that your product stands out and reaches more people.

After uploading your catalog, your articles will be visible to the 10 million users that Pixmania has. When one of them buys one of your products, you will receive a notification through PixPlace. You will have a day to manage the shipment.

To avoid any type of fraud, this marketplace handles payments. Every 16 days you will receive in your account the amount of your sales minus the management fees and commissions that you have to pay to Pixmania.   

How to sell on Rue du Commerce

Since 2016, Rue du Commerce belongs to the Carrefour group. According to the figures published on its website, users spend an average of 203 € per purchase. In addition, in 2016 the marketplace generated 87 million euros in sales.

If you decide to sell on  Rue du Commerce, your product will be exposed to the four million visits the page receives each month. However, you will have to make sure that your articles stand out from the competition.

For this, Rue du Commerce offers a specialized SEO team to all its sellers. They will help you optimize the list of your products so that you reach your goals.

Before publishing your products on the marketplace, Rue du Commerce will analyze your offer. The company promises to answer within 48 hours and, if they decide to accept you, you can start promoting your articles on their platform.

How to sell on Ubaldi

According to the information published on its site, Ubaldi has a conversion rate from 10 to 20%, positioning it as one of the best marketplaces to sell your products in France.

To sell on Ubaldi you will have to create a store in its marketplace. But first you must get in touch with the site. Fill out the form with the necessary information about your products and the company.

Once your request has been approved, you can upload the photos of your products to create a catalog for all the millions of users who visit the page.

When you make a sale you will take care of the delivery and Ubaldi will enter the money. As you can see, selling on this marketplace is very simple and safe.  

How to sell on Auchan

The main advantage of selling on Auchan is the trust that customers have. To start using the marketplace contact the site before uploading your products.

The steps to follow to sell on this marketplace are very similar to the others. And, when you make a sale, you must have insured the carrier with whom you will work. The seller is responsible for sending the product to the buyer’s direction or to an Auchan store.

Another advantage of using this marketplace is that Auchan promotes dialogue between sellers and buyers. In this way, if the customer has any questions, he can ask it directly to the seller. In case of dispute between the seller and the buyer, the company can intervene to find a solution.

We suggest you to read the general conditions of use of Auchan’s marketplace before deciding if you want to use this marketplace or not.

How to sell on Conforama

In 2016, Conforama joined the large marketplaces of France hosting what they call “the best traders” online. Thanks to them, Conforama was able to expand its offer and include more products in its catalog.

Before selling on Conforama the company has to approve your application. To sign up in the Conforama marketplace, you will have to send them an email. If the products you offer match its offer, you can upload your catalog. 

Keep in mind that, according to the review that your customers leave, Conforama can suspend your services or change the status of your Premium account. In order to avoid this, be sure to provide quality service and send orders on time.

Another point that you should observe is when you accept the order:  from the moment the customer makes the purchase until you give the OK there may be 72 hours maximum. Make sure you read the general conditions of sale so they do not suspend your account.  

Start selling in France in 3, 2, 1…

We are sure that with this information you will soon start selling on marketplaces in France. Expanding your business to this country has many advantages, but if you still do not have them very clear, remember that:

• France is a growing market
• It is estimated that the sum of online sales made during 2019 will be 100 billion euros
• Some marketplaces can help you by providing a customer service in French. Choose them if you do not speak the language
• By using one of these marketplaces, your products will be visible to millions of users
• Many marketplaces give you the option to sell in different European countries at the same time, facilitating the exposure of your products

Conclusion

Expanding your business by selling in France through online marketplaces provides a promising opportunity for growth, given the country's rapid increase in e-commerce activity. With an anticipated online sales volume reaching 100 billion euros by the end of 2019, France represents a vibrant market for sellers.

Choosing the right platform is crucial, as each marketplace has its unique audience, offerings, and services. As illustrated in the above guide, various platforms offer specialized tools, customer services in French, and broad exposure to millions of users. Whether you're considering global giants like Amazon or local powerhouses like Cdiscount, taking the time to assess each platform's benefits can position your business for success in the French market.

List of Marketplaces to Sell in France:

1. Amazon
2. Cdiscount
3. FNAC
4. Darty
5. Rakuten
6. Pixmania
7. Rue du Commerce
8. Ubaldi
9. Auchan
10. Conforama

What are you waiting for to sign up for the best marketplace? Explore the different options we have included and select the one you like the most.