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ShippyPro: Multi-Carrier Shipping Platform for Growing SMBs

2026 Edition · 8 min read · By the ShippyPro Product Team

You've put in the work. You have carrier contracts, multiple storefronts, and a growing order volume. But somewhere along the way, your shipping setup stopped keeping up. You're logging into three different carrier portals to check tracking. You're manually assigning couriers to orders that should be routing themselves. Your customers are emailing to ask where their parcel is — and you're not sure what to tell them because the tracking page hasn't updated.

Sound familiar? You're not doing anything wrong. You've just outgrown the tools you started with. ShippyPro is built for exactly where you are now: all your shipping, all in one place, with the automation and visibility that growing businesses actually need.

SMB Growth
ShippyPro brings all your carriers, channels, and orders into a single dashboard — no more switching between portals.

🔑 Key Takeaways

  1. One place for everything: Manage all your carriers, sales channels, tracking, and returns from a single platform: no more juggling multiple portals.
  2. Built for your contracts: ShippyPro connects to the carrier accounts you already have, so you keep your negotiated rates and stay in control.
  3. Automation that works for you: Set your shipping rules once and ShippyPro handles carrier assignment automatically: 1,000 free automation runs included every month.
  4. Customer communication included: Keep customers updated via WhatsApp, email, and SMS. Activate the free Notifications add-on and get 100 free WhatsApp messages every month, because that's where your customers actually are.
  5. Pricing that rewards growth: Commit annually or biennially and pay up to 30% less. The longer you stay, the better the value.

Signs You've Outgrown Your Current Shipping Setup

There's a point in every growing e-commerce business where the shipping tools that got you started start holding you back. It doesn't happen overnight, it creeps up on you. Here's what it usually looks like:

You're spending too much time on tasks that should be automatic

Every morning starts with a queue of orders to process. You're opening carrier websites to check rates, copy-pasting tracking numbers, and manually deciding which courier gets which parcel. It works, but it takes time — time that should be going into your business, not your logistics admin.

Your customers keep asking "where's my order?"

You shipped it. It's on its way. But your customer doesn't know that, because the tracking notification never arrived, or the link you sent goes to a carrier page that hasn't updated in 48 hours. These "where is my order" messages are a sign that your post-purchase communication isn't working and it's costing you valuable customer service time.

Managing multiple carriers means managing multiple portals

You use DHL for international, your local carrier for domestic, and maybe a third option for bulky items. Each one has its own portal, its own login, its own tracking interface. Keeping track of what's happening across all three is a daily juggling act that gets harder as your shipping volume grows.

Your platform charges you more as you ship more

Some platforms attach a small fee to every label you generate — €0.05 here, €0.10 there. At low volumes, it barely registers. At 2,000 shipments a month, that's potentially €200 on top of your subscription, every month, just for the privilege of printing labels. That cost doesn't buy you anything extra. It just compounds.

😩
What it looks like when you've outgrown your tools

Multiple carrier portals. Manual courier assignment. Customers chasing tracking updates. Platform fees that grow with every shipment. Hours spent on logistics admin instead of your business.

🚀
What it looks like with ShippyPro

All carriers in one dashboard. Automatic routing rules. Proactive tracking notifications via WhatsApp, email, and SMS. Flat-rate pricing with no per-label fees. Your time back.

Who ShippyPro Is Built For

ShippyPro is a multi-carrier shipping platform designed for e-commerce businesses that have moved past the basics. If you're shipping somewhere between 1,000 and 4,000 orders a month, managing more than one carrier contract, and selling across multiple channels, ShippyPro is built to grow with your business.

You keep your carrier contracts — ShippyPro connects to them

One of the things that makes ShippyPro different is how it handles carrier rates. It doesn't sell you postage or take a cut on your labels. Instead, it connects directly to your existing carrier accounts, so your negotiated rates stay yours. You've worked hard to get those contracts. ShippyPro's shipping platform just makes them easier to use.

Built to manage shipping complexity

Managing multiple carriers, multiple storefronts, and international shipping is genuinely complex. ShippyPro doesn't pretend otherwise — but it does take that complexity off your plate. The platform handles the logic, so you don't have to. Connect your channels once, set your rules once, and let the software do the rest.

Loved by the people who actually use it

This spring, ShippyPro received 11 G2 awards — including Leader badges across multiple shipping and logistics categories. These G2 rankings and 4.6/5 score is based on verified customer reviews, so this isn't a self-assessment: it's what real users with real shipping operations say about the platform. For a business evaluating tools, that kind of signal matters more than marketing copy.

Is ShippyPro right for where you are now?

ShippyPro is the right fit if you're shipping at least several hundred orders a month, managing more than one carrier, or selling across more than one channel. If you're earlier in your journey — just starting out, shipping a handful of orders a week, still figuring out which carriers to use — the platform will likely be more than you need right now. ShippyPro is built for businesses that have already done the shipping groundwork and need software that keeps up with where they're going.

⚠ Watch out — not all shipping platforms are built the same way

Some platforms that look like shipping management tools are actually postage resellers: they provide carrier rates and earn a margin on each label you generate. This means your shipping costs are higher than they need to be, and you have less control over your carrier relationships. If you already have carrier contracts, make sure the platform you choose connects to them directly rather than replacing them. See how ShippyPro pricing compares to Sendcloud and ShipStation.

All Your Shipping, All in One Place

The most immediate thing ShippyPro changes for most customers is visibility. Instead of checking three carrier portals and two sales channel dashboards every morning, everything is in one place. Here's what that covers:

190+ carriers, one dashboard

ShippyPro connects to 190+ carriers globally. DHL Express, UPS, FedEx, Royal Mail, Evri, DPD — and hundreds of regional and local carriers. You manage all of them from the same interface, with the same workflow, regardless of which carrier is handling the shipment. Professional plans support up to 5 carrier connections; if your operation spans more, Enterprise plans offer unlimited connections.

80+ sales channel integrations

Orders come in from wherever you sell: your WooCommerce store, your Shopify checkout, Amazon, eBay, Zalando. With ShippyPro's extensive integrations, they all sync into one order view automatically. No manual imports. No copy-pasting between systems. If you have a custom platform or need to connect something out the ordinary, the ShippyPro API has you covered.

Returns, handled

Returns are part of the job, especially in Europe where consumer rights law gives buyers 14 days to send most items back. Easy Return handles return label generation and the return flow within the same platform as your outbound shipments — so your returns process is as organised as your dispatch process.

Pickup points and click-and-collect

European shoppers increasingly prefer delivery to a pickup point over home delivery. Ship & Collect integrates pickup point networks into your checkout, giving customers the option they want and reducing missed deliveries. According to Ecommerce Europe's research, delivery flexibility is one of the top factors in cross-border purchase decisions — so it isn't just a nice to have, it affects checkout conversion.

EM 26 - onboarding - Shipping Platform-1
All your carriers and channels in one view — ShippyPro gives you a single source of truth for every shipment, regardless of carrier.

Stop Doing Manually What Software Should Do for You

If you're still manually deciding which carrier gets which order, you're doing work that your shipping platform should be doing for you. ShippyPro's shipping automation lets you define rules once — and then it handles carrier assignment, service selection, and label generation automatically, every time.

How automation rules work in practice

You set conditions and outcomes. For example: if the destination is outside the EU and the order value is over €150, assign DHL Express and generate a commercial invoice. If the order is domestic and under 2 kg, assign your local carrier on standard service. ShippyPro checks those rules against every incoming order and acts accordingly — without you touching it.

1,000 free automation runs every month

Every ShippyPro plan includes 1,000 automation runs per month at no extra cost. For a business processing around 1,000 orders a month with standard routing logic, that covers your full operation. For higher volumes or more complex rule sets, additional runs are available — but most SMBs at this stage won't need them from day one.

1
Connect your carriers and sales channels

Link your existing carrier accounts and storefronts to ShippyPro. Orders start syncing automatically.

💡 Start with your highest-volume channel first — you'll see the value immediately.
 
2
Set your carrier assignment

Define which carrier handles which type of order — by destination, weight, channel, order value, or any combination.

 
3
ShippyPro handles the rest

Every incoming order is matched against your rules. Carriers are assigned, labels are generated, and tracking is activated automatically.

💡 The 1,000 free monthly automation runs cover most SMBs' full order volume from the start.
 
4
Monitor everything from one dashboard

Track shipment statuses across all carriers in real time. No portal-switching, no manual checking.

💡 Pro Tip — Build your rules around your most common order type first

You don't need a rule for every scenario on day one. Start with a rule that covers your most frequent shipment profile — most businesses find this handles 70–80% of their orders automatically. Then add exception rules for edge cases as you go. The automation engine supports conditional logic, so you can layer rules without things getting complicated.

Keep Your Customers in the Loop, Automatically

Post-purchase communication is one of those things that feels like a nice-to-have until you realize how much time you're spending on "where's my order" messages. ShippyPro's Track & Trace handles tracking aggregation and customer notifications across all your carriers from one place.

One tracking view for all your carriers

Instead of logging into each carrier portal to check shipment status, ShippyPro pulls all tracking data into a single dashboard. You can see where every order is, across every carrier, at a glance. When something goes wrong — a delay, a failed delivery attempt — you know about it before your customer does.

WhatsApp notifications, where your customers already are

In Europe, WhatsApp is how a lot of people communicate — including with businesses they buy from. ShippyPro sends tracking updates via WhatsApp, email, and SMS. Activate the free Notifications add-on and your first 100 WhatsApp messages every month are on us. According to Statista, WhatsApp is the most widely used messaging app in Europe, which means meeting your customers there isn't just a nice touch, it's where they actually want to hear from you.

Pricing That Makes Sense as You Grow

ShippyPro's pricing is flat-rate: one monthly fee, no per-label charges, no surprises at the end of the month. Your platform costs are predictable regardless of how many shipments you process. Automation and WhatsApp notifications work on a freemium structure — both come with a free monthly allowance that covers most small business needs, with additional capacity available as a paid add-on if your volume grows.

Commit longer, pay less

ShippyPro rewards businesses that are in it for the long run. Annual plans are 20% cheaper than monthly billing. Biennial plans are 30% cheaper. The longer your commitment, the lower your effective per-shipment platform cost. For a business that has found the right fit and wants to reduce overhead, locking in a longer plan is one of the simplest optimizations available.

Commitment Discount vs monthly Best for
Monthly Evaluating, or volumes that vary significantly month to month
Annual –20% Confident in the platform, want a meaningful saving without a long lock-in
Biennial –30% Ready to commit, want the best rate and lowest per-shipment overhead

What's included across all ShippyPro plans

Feature Included Notes
Per-label fees None Flat-rate subscription regardless of shipment volume
Carrier connections 190+ carriers available Professional plans connect up to 5 carriers; Enterprise plans offer unlimited connections
Sales channel integrations 80+ channels WooCommerce, Shopify, Amazon, eBay, Zalando and more
Automation runs 1,000/month included Additional runs available for purchase beyond the included allowance
WhatsApp tracking messages 100/month included Free to activate via the Notifications add-on; plus a free branded email builder
Returns management Included Via Easy Return

For full plan details and current pricing, visit shippypro.com/en/pricing.

See which plan fits your shipping volume

Review ShippyPro's plans — including annual and biennial options — and find the right fit for where your business is now.

Explore ShippyPro Plans →

How to Get Started

Getting started with ShippyPro doesn't require a long setup project. The platform is available in 5 languages and the integrations library covers most common carrier and sales channel combinations out of the box.

Start with a free trial

ShippyPro offers a free 14-day trial — no credit card required, with up to 30 labels included. Use it to connect your carriers and sales channels, set up a few automation rules, and run your actual order mix through the platform. The free trial is the fastest way to see whether ShippyPro handles your specific setup before you commit to any plan.

What to test during your trial

Connect the carrier you use most and the sales channel you get most orders from. Set up one automation rule for your most common shipment type. Check the tracking view after your first batch of orders goes out. The ShippyPro Help Center has guides to help you get set up quickly.

Product

ShippyPro Shipping Platform

190+ carriers, 80+ sales channels, all in one place. Connect your existing carrier contracts and manage everything from a single dashboard.

Explore the platform →
Product

AI Shipping Automation

Set your carrier routing rules once and let ShippyPro apply them automatically. 1,000 free runs per month included on every plan.

See automation →
Product

Track & Trace

Unified tracking across all carriers, plus customer notifications via WhatsApp, email, and SMS. Activate the free Notifications add-on and get 100 free WhatsApp messages per month.

See Track & Trace →
Guide

ShippyPro vs Sendcloud

Comparing platforms? See a detailed breakdown of how ShippyPro and Sendcloud stack up for growing e-commerce businesses.

Read the comparison →
Guide

ShippyPro vs ShipStation

Evaluating your options? Here's how ShippyPro and ShipStation compare for multi-carrier management and automation at SMB scale.

Read the comparison →
Hub

ShippyPro Resources Hub

Setup guides, integration docs, and shipping tips. Everything you need to get the most out of your shipping operation.

Browse resources →

Is ShippyPro suitable for small and medium businesses, or is it mainly for large enterprises?

ShippyPro is built for businesses of all sizes — whether you're shipping 1,000 or 10,000 orders a month. The platform scales with you: it's serious enough to handle the complexity that growing SMBs face, and robust enough for enterprise operations that need multi-carrier management at high volume. Whatever stage you're at, ShippyPro is built to keep up.

Can I use my own carrier contracts with ShippyPro?

Yes — that's exactly how it works. ShippyPro connects to your existing carrier accounts, so you use the rates you've already negotiated. The platform doesn't sell postage or take a margin on your labels. You bring the contracts, ShippyPro provides the software to manage them all from one place.

How does ShippyPro handle tracking across multiple carriers?

ShippyPro's Track & Trace aggregates tracking data from all your connected carriers into a single dashboard. You can see the status of every shipment regardless of which carrier is handling it. Customer notifications — via WhatsApp, email, or SMS — go out automatically based on tracking events, so you're not manually sending updates or waiting for customers to ask.

What does the free trial include?

The free trial gives you access to the full platform — carrier connections, sales channel integrations, automation rules, and tracking — with up to 30 labels included over 14 days. There's no credit card required to start. It's designed to let you test ShippyPro against your real carrier setup before choosing a plan, so you can make the decision with confidence rather than guesswork.

How does ShippyPro's pricing work — are there per-label fees?

No per-label fees. ShippyPro charges a flat monthly subscription, and your label volume doesn't affect the price. Annual plans are 20% cheaper than monthly billing; biennial plans are 30% cheaper. Full plan details are at shippypro.com/en/pricing.

Has ShippyPro been recognised by independent review platforms?

Yes. ShippyPro received 11 G2 awards in spring 2026, including Leader badges across multiple shipping and logistics software categories. G2 rankings are based entirely on verified reviews from real users — you can see here the full list of badges.

All your shipping, all in one place

Try ShippyPro free — no credit card required. Connect your carriers and channels, set up your first automation rules, and see what your shipping operation looks like when everything is in one place.

Start Your Free Trial →

ShippyPro Product Team

The Product Team at ShippyPro is dedicated to building innovative solutions that empower businesses to simplify their shipping operations. By combining customer research with cutting-edge technology, we design features that enhance efficiency, reduce effort, and boost logistics flexibility.