If you’re looking to expand your e-commerce business to Germany, you should consider setting up an account on real.de. Germany is a thriving e-commerce market, and this is one of the most popular platforms in the country. It’s the perfect choice for small and medium-sized businesses looking to expand to this new market.
The German e-commerce market is one of the most developed in the world. That means it’s an outstanding opportunity for small businesses within a variety of verticals. Revenue within the e-commerce market is projected to reach US $87,605 million by the end of 2020. It has an expected annual growth rate of 6% between 2020 and 2025. This means that, by 2025, the German e-commerce market is projected to be worth US $117,019 million.
85% of Germans shopped online during 2020, and the most popular product category to buy is clothing and fashion. In 2019, this category generated around € 14.3 billion in revenue, making it the most sought-after product group. This is followed by consumer electronics and digital products ( € 13.2 billion), and then computer equipment, games and software (amounting to € 6 billion).
So if your SME specialises in any of these product areas, there’s a real opportunity to expand to the German market where these items do particularly well online.
Looking to find out more information about the different European markets? Download our 2020 Peak Season report to discover insights for country.
Real.de is one of the most popular marketplaces in Germany with more than 32 million unique visitors every month. It was created when real and Hitmeister merged in 2017. This led to the formation of the third-biggest online marketplace in the country. Because real started as an offline hypermarket chain, it benefits from a large amount of brand awareness in Germany. It’s now expanded to an online marketplace, which benefits both sellers and consumers.
It offers brands and sellers to list their products online across a wide range of product categories, including electronics, toys, clothing, house and garden goods and much more.
Online shopping is ever-growing in popularity in Germany, and real.de is one of the most popular marketplaces in Germany. Using this platform to sell your products to a German audience, then, makes a lot of sense for anyone wanting to expand their reach to German consumers!
There are a number of benefits to selling on real.de, including:
You can find out more about the pros of selling on this platform in our real.de starter guide.
It’s easy to get started with real.de. To set up a seller account, you must meet the following requirements:
If all requirements are met, you can go ahead and set up a seller account by following these steps:
Real.de will take a few business days to check the details and you’ll receive an email when your account has been verified. Once you get this email, you’re ready to start selling!
Are you expanding in Germany and are you looking for a way to optimise your shipping management? Shipping on real.de is made easier thanks to ShippyPro.
We offer features to help you keep on top of your orders, including Track & Trace to notify your customers at every stage of the shipping journey, as well as the Label Creator so you can create shipping labels in bulk for your orders – leaving you with more time to focus on growing your business!
Test our features out for free when you register today to get 500 free orders. Then integrate your real.de account with just one click and you’ll soon discover how much easier selling in Germany can be!