No matter how hard we may want to, we can never return to the old normal, which refers to individuals’ behaviors and lifestyle patterns before the Coronavirus pandemic.
Our behaviors are made up of our habits in terms of social life, mobility, work, and consumption in each country and culture. When it comes to e–commerce, this includes consumers’ choices regarding the purchase channel for a number of product categories and frequency of transactions up until the first Covid-19 cases in a given market.
On the other hand, the new normal describes the evolution of people’s lifestyle in terms of mobility, work, and consumption in a social distancing framework resulting from non-medical interventions against the spread of the pandemic.
As a result, the e–commerce ecosystem has been reshaped welcoming new e–shoppers, additional categories of products, and more frequent purchases.
To satisfy these new needs, e–commerce companies require deep understanding of how their key markets have changed. Identifying consumers’ shift from the old to the new normal requires a dynamic and continuous analysis of the most relevant indicators.
How strong is the 2020 purchase intent within Amazon Prime Countries?
- Part 1: October & PrimeDays
- Part 2: Black Friday & Cyber Monday forecast based on current Peak season data & updated restrictions due to Covid-19
- Part 3: Black Friday & Cyber Monday results & findings
- Part 4: Christmas sales forecast based on current Peak Season data & updated restrictions due to Covid-19
Stay tuned for other ShippyPro Reports to come!