Let’s spread some shipping love: Valentine’s day tips for your e–commerce

What’s your business’s love language? Can St. Valentine influence your company’s growth? In this article we’ll share all you need to know regarding Valentine’s Day, with extra tips to make this holiday a successful one for your business.

You may not realize it, but Valentine’s Day is closely behind Black Friday sales. 30% of online purchases were over $100 per customer in 2018. This is a multi-billion dollar industry, so don’t underestimate your customers and business opportunities during this time. Every year growth rates are increasing with e–commerce sales for Valentine’s Day.

Some tips from Cupid:

Take Note of Top Sellers

Even though they may not come as a shock, the more you incorporate aspects of your business with the top sellers below, sales will increase. Whether it be unique packaging that features these items or images of them on your website, keep in mind the most requested items that customers search for.

7 Bestsellers During Valentine’s Day:

1) Flowers
2) Jewelry
3) Candle
4) Prints and frame
5) Beauty and body lotion
6) Perfume
7) Chocolate

Create a Catchy Email Campaign

What grabs the attention of your customers on V-day? Some animated graphics in an email! Sometimes simple is the most effective. Try including graphics of hearts, doves, bow & arrows, chocolates, balloons, and more. Customers will immediately be reminded the holiday is approaching, signifying they should browse your e–commerce site before the big day.

Use Marketing Automation Platforms

Over half of businesses are currently using marketing automation platforms. With this, you’re expanding your email campaigns by allowing your customers to track, analyze, and make corrections to their shipping strategy. Shippypro’s advanced automation techniques not only make your job easier and more organized with your products, but we also help your customers stress less. Valentine’s Day announcements re-engaging customers is seen to increase your e–commerce success up to a 5% conversion rate.

Take Advantage of Mobile

Not only should your campaign and e–commerce store be accessible on desktops, but also mobile devices. This allows customers to access your website no matter where they are located or on the go. In 2018, 61% of retail site visits worldwide were generated from smartphones and 22% of customers opted to make Valentine’s Day purchases on their mobile device. Additionally, in 2018 a survey was conducted which reported that 50% of Valentine’s Day shoppers said they shop early for gifts and complete purchases during the early weeks in February. 

30% of gifts are sent last minute. What does this mean for you? To roll out your Valentine’s Day marketing strategies ASAP! The more you plan in advance and aim for greater visibility, the more your business will thrive for the holiday.

Offer Gift Cards

Over 86% of gift recipients say they would prefer to receive a gift card. On the other hand, 90% of gift senders would prefer to send a real gift and consider a gift card to be impersonal and thoughtless. Overall, $2.1 billion dollars will be spent on gift cards this Valentine’s Day. Consider adding a gift card incentive on your shopping portal. Whether at the moment customers add things to their cart or at the very end of their shopping experience, gift cards ensure returning customers and anticipation.

Personalize Items During Unboxing Experience

Customers look forward to their product arriving. Your relationship with them can change when they first see what they ordered, even just the carrier it comes in. Whether it be specific wrapping paper or your company’s unique logo on a cardboard box, how you deliver your orders creates an experience for your customers. The more exciting and fit for your brand an unboxing is, the more customers’ excitement will build as well as product satisfaction. Many companies even choose certain stamps or tissue paper techniques to promote their vibe.

A Clear Return Policy

Shippypro allows you and your customers peace of mind for a stress-free holiday. In-time delivery matters more than ever when customers are purchasing for loved ones and the special people in their lives. With Shippypro, you can track and trace your shipments, building a tight-knit and personal customer experience where communication and reliability go hand in hand.

With our advanced e–commerce returns management software, returns can be managed in your returns portal and embedded in your website. With this handy tool, we help you cut operating costs and focus on more important efforts: your sales. Shippypro is known for being flexible, as shipping is not a one-size fits all approach. Customers can print their shipping labels with just one click and will be sent instructions for returns. With our return analytics, you’ll understand why customers are returning your products and how to improve.

After all, 89% of consumers buy again if their return experience was good. Turn all that unwanted stress into a competitive advantage to increase your customers’ lifetime value.

Pro Tip: Offer early delivery ahead of the big day!

And don’t forget little gifts too. Your customers are more likely to click through your e–commerce site if there is a special incentive. Send your customers any deals or sales in order to promote your brand. They’ll also spread the word to their coworkers, family, and friends.
Remember: Valentine’s Day is not just sales of chocolate, cards, and flowers. Customers are always online, especially on this particular day. There’s no better time to step up your business! So, will you be our Valentine? Shippypro is committed to offering easy and effective solutions to all your shipping needs, not just on the day of love but every day.