Nowadays, ranking higher on Google has become important for any e-commerce store. If you are an e-commerce owner, you must be well aware of the term SEO and you might be already using it.

For those of you, who have no idea how to use SEO or you are using it but not so effectively, then this article will help you learn effective methods that you can implement for improving your store’s presence online.

Table of Contents

Make your Store a Top-ranked one

Learning about SEO techniques is hard nonetheless once you get used to it, it will be easy and also very beneficial strategy. With Search Engine Optimization, an e-commerce store can not only get discovered more often on Google but also it will boost up its rankings.

Keyword Research

If you are an owner of an e-commerce store who is looking to increase traffic for your website, then start of with the best Keyword research. You can begin by searching for the right keywords which are relevant to your website.

Look for the keywords, which your competitor websites are using to bring traffic. You can then use the keywords in your blogs too.

For the basic e-commerce store, you should use general keywords which will definitely provide high-traffic.

Also, you should keep in mind the intent of the customer and not to only go after the popular keywords. Remember, your goal here is to ultimately increase your sales.

By providing your customers the information which they asked for and not something which is beside the point is your motto. With the help of this simple trick, you can increase your search. In short, keep your content easy to read and simple to understand by smartly using the keywords.

Website Layout

Your e-commerce website layout plays an important role. It creates an impression on your customers. So, now it is the time for you to eliminate the errors which you know that maybe your customers are facing.

You can use Screaming Frogs SEO tool to correct your top errors. Look for it if your webpage has the proper loading speed or if it too slow.

Furthermore, you can grow your network with the social media, customer reviews, and optimizing your whole website which can be also easy to navigate through and can use Rich Snippets which is a very useful tool. Hence, make your website easy to browse for the user.

Link Building

Adding a link to your website can benefit your business and can also bring more traffic to it. Provide some really nice, high-quality links which can favour the customers. You can refer to your competitors’. Use their links, if relevant, while fitting to your content by hyperlinking in such a way you can build a great beneficial relationship by becoming a partner with other websites that provide the same value as you do. On the other hand, you can simply send them a thank you, if you do not want to bother them with the partnership. Lastly, ensure that links are trusted by the SEO and thus apply them.

Website Testing

With building a website comes the constant testing of it and optimization of course. This is a noteworthy step as such it will help your online store to improve and stand high in SEO. Update your content’s keywords to the highest ranked. Titles and descriptions play an important role. So, they should be tested to increase the web traffic. Frequently, testing your website can help it to stay on top.

Blog Content

Knowing that the keywords cannot be fitted on a single webpage, you need more space to fit it in. For that, you will need a larger number of pages to adjust the keywords in the contents. With the help of contents, you can easily set the keyword placement on your e-commerce website.

Not only that, you can also use blog content to make a brief description of your product. This will make it effortless for the user to understand the product. You can  write blogs which are related to your website’s terms to let the user know about the website easily. Use the keywords properly and ensure that they are the ones what people are searching for. Remember, it’s the quality of the content that matters the most!

Company Specific Features

Plus, you need to submit your business info on your page and customer service and also the terms and conditions. All the company information is necessary as without them the website will become irrelevant and Google will not recognize it. Provide your location, name, address and phone number in the description. With the location by your side, you will certainly get more local traffic on your online store. Just check out the following example:

Wrapping Up

With these easy steps, you can certainly optimize your website. Also, while following the steps you can increase your search traffic. Keep in mind, SEO needs constant updating to bring better results to you. Thus, follow the right SEO strategy to boost up the sales of your e-commerce store.

Lastly, make sure that you are constantly providing your users with what they are looking for by staying updated in the world of Search engine optimization. 

About the Author

Maulik Patel is Founder & Director of Clickmatix , his passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides.