Consumers and the Global IT industry are rapidly changing, and it seems like more and more people are shifting their attention towards online shopping. The convenience and overall allure of shopping online are just too hard to resist. Just how much have consumers changed in the past years, and what do retailers have to offer next?
While brick-and-mortar stores are starting to lose ground, they are still the king of retail. According to recent marketing data, 46% of shoppers still prefer buying in a physical store, whereas 35% prefer buying via laptops and 18% via mobile phones.
Statistics like these are important as retailers should understand that they shouldn’t go full online just yet.
Although physical stores still have the upper hand, that doesn’t mean online shopping isn’t going to overtake it soon. In 2018, 87% of shoppers began product searches on digital channels, which was higher than the 2017’s 71%.
What these numbers mean is that more people are taking an interest in shopping online. In time, it’s almost guaranteed that online shopping will become the king of retail.
For retailers, this means they need to become more aggressive when it comes to their online platforms, but that doesn’t mean they need to go all out immediately.
While consumers are yet to fully shift their attention toward online shopping, retailers should use this as an opportunity to prepare for the coming shift in consumerism.